New year, new phones. Samsung is ready to unveil its latest lineup of smartphones during its winter Unpacked event. With only two days to go, there are a ton of announcements to look forward to. In particular, we’re looking forward to seeing the debut of the Galaxy S25, as well as additional expansions and updates to Galaxy AI.
Samsung sent out invitations to the event in early January, teasing what was to come. Here’s everything to know about the upcoming keynote presentation, including how to listen to it and how to save it when you pre-order the S25.
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How to watch Samsung Unpacked 2025
Samsung Unpacked will be held this week in Wednesday, January 22, 10 a.m. PT (1 p.m. ET). It will be held in San Jose, but you can also watch the live stream Samsung.com, Samsung Newsroom and Samsung channel on YouTube. CNET will also host a live show, during which you can tune in with our experts.
Samsung typically hosts Unpacked twice a year: once in January or February, when it unveils the latest Galaxy S lineup, and again in the summer, when it debuts the next version of its foldable devices. Last year, it hosted its July Unpacked event in Paris, just before the Summer Olympics, and unveiled the Galaxy Z Fold 6 and Z Flip 6. There were also, not surprisingly, Big focus on Galaxy AI.
What can we expect with the Galaxy S25?
We expect three devices: the basic Galaxy S25, S25 Plus, and S25 Ultra. All three devices could have a more rounded design, similar to Google’s Pixel phones, according to a leaker Ice universe.
S25, S25+, S25 Ultra pic.twitter.com/x7TupwE1GJ
– World of Ice (@UniverseIce) October 9, 2024
Korean website Hankyung also reported that all three Galaxy S25 devices will be so Powered by Snapdragon 8 Gen 4 processor. There is also hope that all phones will support Qi2 wireless charging. Additionally, analyst Ross Young shared a list of Common colors For the latest Galaxy S lineup, which includes silver, blue and mint colors.
The S25 Ultra is rumored to have a 6.9-inch display and a new 50-megapixel camera, according to Several leaks.
There have been rumors swirling about a slimmer version of the S25, with a hint Mark the entry For Galaxy S25 Slim on Geekbench. This coincides with rumors that a thinner version of the iPhone could be released later this year, but it’s not clear if or when any of these devices could actually become available. If the Galaxy S25 is healthy He is True, it may be a while before we see it in the real world.
Finally, there have been conflicting rumors about whether the S25 series will cost the same as last year’s lineup or prices will go up, so we’ll just have to see what they have in store.
Watch this: Samsung Galaxy Unpacked 2025: everything to expect
What’s next for Galaxy AI?
Unsurprisingly, AI was one of the main focuses of Samsung’s January Unpacked call.
The company notes, “The next evolution of Galaxy AI is coming and it will change the way you interact with the world every day. The new Galaxy S series is about to once again set the standard for AI experiences on mobile devices now and in the future.”
Samsung says the next version of Galaxy AI will be more natural and intuitive, and that the latest Galaxy S series will once again turn to mobile AI advancements. This could include an update to the Bixby virtual assistant, especially in light of Apple supercharging Siri to be more conversational and helpful to users.
Artificial intelligence has been a major focus of every major phone maker, from Samsung to Apple to Google, over the past few years. From helping users craft text messages to summarizing emails to simplifying photo editing, these companies have championed mobile AI as a way to make your life easier. So far, the developments have met with a lukewarm reception, with a CNET poll conducted in August last year finding that a quarter of smartphone owners didn’t find AI features useful. That could change as phone makers continue to tweak their offerings to better suit what people want, and as consumers become accustomed to the proliferation of AI-powered features across their devices.
Will there be any other devices – or surprises?
If there’s one thing about a technology event, it’s that it exists usually Some kind of surprise or excitement for the upcoming launch. After all, January’s Unpacked event last year is where we got our first look at the Galaxy Ring, which was finally released in July. We could be getting a sneak peek at the next generation of the device, which could feature upgrades like more accurate sensors and longer battery life. But since the ring is relatively new, we’ll likely have to wait a while before the next version becomes available.
Mixed reality could also appear. Samsung unveiled the Project Moohan headset last December, which the company plans to launch later this year. So we might get an update on where things stand there.
How to save on Galaxy S25
Ahead of this year’s January Unpacked event, Samsung is offering customers a $50 credit toward the purchase of the latest Galaxy device during pre-orders. You can also get up to an additional $900 credit for trading in an eligible device, the company says, plus another $300 instant credit by reserving and pre-ordering. The offer runs until January 22nd and it can be Found here.
CNET, as always, will be on the ground covering Unpacked on Wednesday, January 22.