Depending on how to read it, the tourist description line in New Zealand can be a good appeal to people to visit it – or a threat to the expulsion of kiwi.
“Everyone should go!” It reads a printed logo via people’s posters in the majestic landscape in New Zealand – part of the $ 500,000 campaign ($ 285,000; 227,000 pounds) was unveiled on Sunday.
But what was meant as an attractive call to work targeting Australian tourists was accused of deaf tone, as New Zealand deals with standard immigration and unemployment rates.
The government defended the campaign, as Prime Minister Christopher Luxon said.[appreciates] There is a lot of chat about whether everyone loves a logo or not. “
“The fact that we are talking about it is good. It is a great thing,” he added.
Kushla Tangayeer Manuel, a spokesman for the opposition Labor Party, told Local News, New Zealand (RNZ) that the new logo “makes New Zealand look like we are in a clearing box in a sale.”
She said: “The paradox in this correspondence is, and this is what the New Zealands feel at the present time,” noting the “many cuts” that the population lived.
Discounts in jobs on the public sector have affected the past year, as part of the government’s austerity batch, on thousands of people.
At the same time, people move from the country with record numbers. Official figures indicate that there are approximately 130,000 exit last year – although this has been compensated by the arrival of nearly 160,000 immigrants.
“The New Zealands vote with their feet, leaving high records,” said Barbara Edmonds on Monday. “Is their real tourism plan” should everyone go ” – for the sake of kiwi?”
Others link the logo with the demand for the notes.
“I think” everyone should go “to the need for toilets in some of our high -neighborly sites. I mean, waiting lists are ridiculous,” Celia Wadi Brown, Vegetable Party, told RNZ.
“They do not go blasphemy, and do not go to dive, but my God, they lined up in the toilets.”
Tourism Minister Louise Opson said in a statement on Sunday that the “campaign line” for the benefit of everyone “allows Australia to know that New Zealand is a” must be visited “destination, and that we are ready and are waiting for you to welcome them now.
New Zealand tourism numbers are no longer to prenatal levels, and the authorities are efforts to attract visitors from neighboring Australia, the largest source of tourists.
Last year, New Zealand welcomed more than 1.2 million visitors from Australia. But UPSton said that the number of visitors was only 88 % of that in 2019.
Luxon said he hoped to strengthen the last Australian visitor campaign by 5 %.
“It will be quite tragic if these Australians do not get here before they die,” he said.
It is scheduled to start a month’s tourism campaign on Thursday.