Netflix has released its earnings numbers for the fourth quarter of 2024. While a lot of the results seem like good news for the company’s shareholders, such as operating income of more than $10 billion and a 16 percent increase in revenue, there is a negative impact on the company. Her viewers. Subscription prices are rising again, starting today.
“As we continue to invest in programming and deliver more value to our members, we will occasionally ask our members to pay a little more so we can reinvest to further improve Netflix,” the company said in a statement to shareholders. . “To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina.”
Netflix later confirmed details of the latest price increases. The Standard plan with ads goes up from $7 to $8 per month, while the Standard version without ads will go up from $15 to $18 per month. Monthly prices for Premium, which offers 4K Ultra HD and HDR, will rise from $23 to $25. Adding an additional member from outside your household to your streaming plan has also become more expensive, changing from $8 per month to $9 per month.
In 2023, Netflix canceled its basic plan. This change preceded the most recent change in subscription costs, less than two years ago.