McDonald’s has gotten this message loud and clear from its customers: They want cheap food.
The chain plans to continue offering its $5 price meal, which it initially planned to offer for just one month this summer. The plan changed as the lower prices of the meals, which include a McChicken or McDouble burger, four-piece chicken nuggets, fries and a drink, brought back customers who had dropped out of the chain due to inflation. What were the other options? (McDonald’s Lack of earnings expectations (For the first time in nearly four years in the fourth quarter of 2023.)
To keep these customers coming back, the chain reportedly plans to add more value offers in 2025, including a “buy one, get one” option, allowing customers who double Will buy a cheeseburger, McChicken sandwich, or 6-piece chicken nuggets. Small fry to get another for just $1. The deal will also be offered during the chain’s breakfast service for those who order a Sausage McMuffin, Sausage Biscuits or Sausage Burrito, and Hash Brown.
Local McDonald’s operators are in the process of approving 2025 offers, but are expected to have Individual local special pricing offers will continue to be available throughout the year.
“We and our franchisees have heard customers loud and clear when it comes to keeping prices as affordable as possible,” McDonald’s said in a statement. “From the popular $5 meal deal, to a variety of local and in-app offers on their favorite foods — we’ve hit a lot of value this summer and fall, allowing fans to save when they visit McDonald’s.” There’s even more to come. And as we look to 2025, we’re preparing for something even bigger. We can’t wait to share what’s in store.
The company could use some good news after an E. coli outbreak in late October, which originated from a batch of yellow onions that were infected. One person died, 10 were hospitalized and nearly 50 became ill. Several burgers, including the Quarter Pounder, were taken out from several locations. (That item is now back on the menu.)
It said the chain had become too expensive earlier this year after complaints from customers. Consumers complained about eating $8 chicken sandwiches and $18 Big Macs at the time, coining the phrase “McFlation.”
