The CEO of Google Sundar Pichai said during the company’s profit call on Tuesday that Google’s search is in the midst of a “journey” about artificial intelligence. The beginning of that trip was a general overview of artificial intelligence, a controversial shift and a guarantee of how Google delivered information to billions of research users.
But that was just the beginning.
“As Amnesty International continues to expand the world of inquiries that people can request, 2025 will be one of the largest years to create research so far,” Bishi said during his opening notes on the call.
During the call, Pichai put the next stage of the Google Package Package Pack with Artificial Intelligence Features from the company’s research laboratory, Deepmind. Slowly search product has become more like an artificial intelligence assistant that browses the Internet for you, looks at web pages, and re -answer.
It is far from a simple search system that gives you ten blue links.
Google has been on this path for a few years so far, since the search giant was arrested flat through the Openai’s Chatgpt in 2022. This shift has tremendous effects on Google Traffic -based web sites and companies that buy ads on Google Search.
Not everyone is happy with that, but Google is moving forward.
When asked about the future of artificial intelligence and research, Bishy said, “You can imagine the future with Project Astra”, a reference to the DEPMIND multi -media In real time.
Google has great plans for the ASTRA project in other parts of its business as well. The company says it wants the multimedia intelligence system to operate a pair of augmented -day smart glasses, which will create a Google operating system.
Pichai Deep Research – AI agent takes several minutes to create long research reports – as a feature that can mainly transform how people use Google research. Deep research automated by people traditionally carried out with Google’s research. But now, it seems that Google wants to do this search for users.
“You are expanding the types of use cases where the research can work significantly – things are not always answered immediately, but it may take some time to answer,” said Bishi. “These are all areas of exploration, and you will put new experiences for users during 2025.”
Bachay also said that Google has a “clear sense” of research experiences that can create it with another of the AI agents in Google, Project Mariner. This system can use the front end of the web sites on behalf of users, which makes it unnecessary for people to use websites themselves.
Google CEO also said that there is a “opportunity” about allowing users to interact more and ask Google Search. Pichai highlighted the details there, but it seems that Google is studying ways to make its search interface more like watching Chatbot.
“I believe [Search] “The product will develop more,” said Bishi. “Since you make it easy for people to interact and ask follow -up questions, etc. I think we have an opportunity to pay more growth.”
Today, Chatgpt has matured to one of the most used products on the Internet, with hundreds of millions of weekly users. It represents an existential threat to long -term Google Search business. To address this, Google does not create a competitor Chatbot competing with Gemini, but also injects the features of artificial intelligence directly into the research.
Of course, the first step in the AI Search trip was not going well. When Google put an AI’s overview of all Google search, the inaccurate and exotic hallucinations system. These answers included people to eat rocks and put glue on the pizza. Google admitted at the time that an artificial intelligence overview needs some business.
Despite this negative operation, Google appears to have started to put artificial intelligence in research.