President-elect Donald Trump has endorsed a line of guitars, following the Bibles, shoes, watches, picture books and cryptocurrency ventures launched during his third White House campaign.
Trump posted a photo on Truth Social on Wednesday of what he said was a “limited edition ’45’ guitar,” an electric model with an American flag and eagle on the body, and Trump’s “Make America “Great Again” is the slogan. Both acoustic and electric neck styles are available for $1,250 and $1,500, respectively, as well as “Presidential” and “God Bless the USA” models and “Signature Edition” guitars, which – with a $10,000 price tag – also feature Trump’s signature. are included.
What is not clear is the financial relationship between Trump and the proceeds from the guitar sales.
Following his long tradition of combining his political and business interests, Trump has hacked a series of branded products since the start of his 2024 White House campaign, which resulted in a $489 million civil fraud verdict. were offered for sale. Former President.
Some of them, like the “Official Trump Watch Collection” — where one model costs $100,000 — were listed as affiliated with CIC Ventures LLC, which Trump reported owning in his 2023 financial disclosure. was
Websites for items like watches note that the products are subject to “fee-licensing agreements,” the same procedure that kept Trump, before he got into politics, from selling everything from water to vodka to steaks for years. Allowed to get profit up to.
As of Wednesday, GetTrumpGuitars.com contained no such disclaimer, or even the name of the company selling the items. The FAQ page lists information about how many of each model are being made available — and notes that these models are “the only guitars endorsed by President Donald J. Trump!” – but does not include any disclaimer or licensing language on some of Trump’s other product sites.
The guitar website’s privacy policy includes a suburban Nashville address for a couple, neither of whom immediately returned a message seeking comment Wednesday. Photos on her social media pages show she attended Trump’s election night party in Florida.
Messages left with 16 Creative — a branding agency listed under Guitar’s website — and Trump’s transition team were also not immediately returned.
Building on his victory in the general election, Trump has announced the sale of $100 silver coins bearing his face this year, urging his supporters to pay tribute to the patriotism of country singer Lee Greenwood. Spend $59.99 for the “God Bless the USA Bible” inspired by the song. and hawked Trump’s brand new sneakers at “Sneaker Con,” a gathering that bills itself as “The Greatest Sneaker Show on Earth.”
He has also dabbled in NFTs, or nonfungible tokens, and reported making between $100,000 and $1 million last year from a series of digital trading cards that depict him in cartoon-like images, including an astronaut, a A cowboy and a superhero.