How to plan Toby to win Super Bowl Lix

Tubi Super Bowl Lvii was destroyed again in 2023 with that Virus instead of madness Make it look as if it has stopped covering the big game. More than just a loud moment, the trick was a kind of next party Fox’s free banner Turbo has already helped her great growth. Two years later, TUBI is looking back to Super Bowl to help her get some yards in broadcasting wars – and this time plans are more ambitious.

For beginners, instead of pretending to kidnap the game, TUBI will broadcast all Fox Sports coverage for The Super Bowl, Live and Glorious 4K, with no entry or credit card (yes, like everything else on Tubi, the game will be free). This will not be an alternative version of Rematch Chief-Eagles, or ManingCast from à La Espn or the child’s friendly version of the Nickelodeon game that you showed last year: TUBI viewers will see the same TUP Super Bowl Lix also monitors people on Fox via the cable or the air, minus advertising breaks Local. Tubi will also broadcast Spanish broadcasting in the Spanish language of the game that was seen on Fox DePortes.

But although the network procedure will not change, Tubi does not deal on Sunday as a simple simulation of his older brother. Super Bowl ads for 2023 are designed to announce their arrival as a dangerous player at the Broadcast Stadium, and this year TUBI is looking forward as an opportunity to employ new users and present its current customer base to new content. To get a feeling exactly how you plan to do this, the cache recently connected to the TUBI Marketing Officer Nicole Barlapiano. We have launched what could be expected from the first Sunday in Super Bowl and why is it a big deal for the platform.

Tubi’s Simulcast Sunday will celebrate the first time that Super Bowl is available for free on the main broadcasting platform for public entertainment. In 2022 and 2024, NBC and CBS asked consumers to subscribe to Paramount+ and PEACOCK sister platforms, respectively, in order to watch the game. In 2023, although Fox did not need to log in to the cables or any other type of payment for the game’s flow, he put that year on the Fox SPORTS application, which is aimed, by virtue of introducing ordinary consumers in the American Football Association and other sport .

On the contrary, according to Parlapiano, the Super Bowl Lix flow on Tubi “definitely more than a play for your unusual lovers who may see or not watch” regularly – but still have some interest in joining what has become an informal vacation. “I am a fan of the American Football Association and has YouTube TV, and my husband has a US Football Association ticket on Sunday. Parapbano says:” I don’t expect to watch the Tubi regiment. “But my viewers Tubi, I think 77 per cent of them have no cable. Super Bowl is the only time as a country where we all meet and get something, whether it is for ads, displaying the first half, or just being able to talk about it with work colleagues the next day. It is actually the final moment of Fomo, and this is about bringing more people to be part of that moment. “

In fact, the experimental appearance of Tubi for the younger viewers, most of whom are wire or rope stations, is one of the reasons that make, for all Parlapiano, it is difficult to get Execs Fox Sports or NFL on board with the idea of ​​placing Super Super bowl on a fast service for the first time . “I think it is logical strategically to say both the American Football Association and Fox say,” We have this remarkable. “It comes to the additional audience,” instead of categories that are likely to put her eaters to broadcast Fox.

The Tubi Festival from Sunday will include the full Fox Sports Pregame show for five hours, which starts at one o’clock in the evening, as well as the cup ceremony as soon as the game ends. But the sign will also target the previously mentioned “informal” fans – and they are also known as traditional Tubi viewers – with the content that targets them only. A few hours before the start of the match, at 3:30 pm, Tubi will be presented Tubi red carpet in Super BowlThree hours of New Orleans, hosted by the model star and social media, Olivia Kolbo. Many correspondents who will reports on celebrities, fashion and fans will join it, as well as reports from various New Orleans. “Anyone who just wants to get a pulse on what is going on on the ground in New Orleans on that day, that is, celebrities there, what people eat, what they wear – the cultural event all of this,” Paralabano explains, adding that Fox SPORTS ‘and Tubi is the game. Red-Carpet will be granted equal bills on the platform.

Meanwhile, while the FOX Radio Network will urge its viewers to continue the first show of the season of the Rob Lowe show that has been used the earthTUBI adapts the transition from the operation of linear TV using Super Bowl to fuel an important new piece of programming. Immediately after the end of the cup ceremony on Sunday, Tubi will run the first episode of Z-SuiteA new written comedy starring Girls Girls Lauren Graham icon and Superstore Veteran Niko Santos. While the first two episodes appeared on Tubi today, Parliapiano says that Tubi will use the Sunday game to “return”, including a promotional offer for the display during Fox’s Super Sunday coverage. While Tubi produced many original films, this is the first comedy series of current, says Parliapiano. The appearance of Super Bowl will not guarantee a long-term audience-the new episodes will decrease per week until mid-March-but provide the series a kind of exposure to the marketing that a few broadcasts get these days. (And for anyone who is concerned about his loss the earth On Fox, note: Each new episode of Quizzer on Tubi after eight days of the first offer of the network.)

While the fake acquisition of Tubi for 2023 Super Bowl got more attention (and Social media tanner) The sign scored main points (and Cash) with Taller Where giant rabbits threw viewers under the craft holes. Then in 2025 it is a long arrangement, but Tubi will do it – although Parliapiano tries to reduce expectations in terms of penetration of another cultural moment. She told me: “As much as I like to go mad again, this is not necessarily my intention this year.” With the new advertisement, “I try to do something a little different. The brands develop, and we will still enjoy. But the viral go is not really what will pay the work. I look forward to instilling more credibility at work.”

so what He should The audience expects the Tubi Super Bowl campaign? Unlike many companies, which now issue full game day ads or weeks before the specified date, Parliapiano still believes to keep things surprising. Everything she revealed is and Wobby around the place was 10 seconds humor Displaying the expected parents in the ultrasound and a doctor telling them that their child will be in a “big advertisement in the game”. Parlapiano suggests that the indication of the fact that Tubi “generates a new person” with the campaign. “The place takes advantage of Tubi lovers”, referring to many random -specialized content categories on the platform. “People still feel pressure to love something popular-but not on Tubi. This spot brings that spirit to life: Tubi is the place to explore the things you really love, even if it is mysterious like nuns, and it is a type on Tubi.”

Parliapiano says the place will expand the idea that Tubi “has become this place for people who want to escape” in Peak TV VIBE, where watching the latest Prestige series often felt a home duty. “There are offers with monetary praise, prizes and podcasts for dismantling each episode because it is very complicated, the ordinary viewer cannot know what is going on,” she says. “While the cultural importance of some of these offers is really high, not everyone sees the latest thing they are on the coast are obsessed with it. Young viewers, especially Gen Z and Gen Alpha, say they are tired of keeping up with what is modern and what is popular. We have data that shows that 82 percent of them are proud of their guilty pleasures, and we want them to feel proud of that on Tubi. Hurt For Super Bowl this year. (And yes, it is somewhat paradoxes that Tubi is using an event. Apple icon “1984” spot.))

Meanwhile, in addition to the official announcement that will be broadcast on Fox Sunday, Parlapiano also sambs Be able to Do you have something similar to the so -called “interface interruption”, which became viral in 2023. “There may be something else I have a little and a nice surprise,” she says. “We’ll see. I never know until the last minute if some other things I try to do will be or not.” In both cases, Parlapano says that although Sunday campaign will continue to “sign the distinguished” – such giant rabbits for two years – expect Things feel a little more. “This year, it is not related to shocking viewers and more from communicating with them and helping them understand the reason for people’s love,” she says.

Although Paacock and Prime Video have proven that more than one is able to deal with a significant increase in watching with the synthesis of the giant NFL games, the recent Netflix problems that flowed in the major match in last autumn Taison Ball shine on what happens when the current tastes a lot of Popular with a direct event. However, Parlapiano appears very confident that Tubi and its Fox SPORTS partners will not face any problems this week. “Fox was doing a live sport forever, and they flowed it on other property,” she says. “So, a lot that we have passed on on the technical side has benefited from the experience of the Fox Sports Tech team. This is what they do throughout the day every day, and we have worked closely to make sure that everything that is in force for Tubi infrastructure.” Although it is There is no way to know the number of new viewers that Super Bowl will bring to Tubi, but Parliano says it believes that the platform will be able to deal with it, with “the lowest time of transition in industry”, in reference to the delay in the time associated with broadcasting a direct event. “FOX broadcasts Super Bowl on the Fox SPORTS two years ago. Although we expect a higher size, it is not a size that he has not seen before. Things can always happen, but we prepared for this.”

More importantly, Paralabano says that Toby is now sufficiently mature as a platform for dealing with a big event like Super Bowl – something that you may not say around 2023. ‘R embarrassed everyone. “We were not there,” says Barlabiano. But Tubi exploded from about 64 million active users per month in 2022 to the base last year from 97 million, while the total time that broadcasts spend in the same period doubled to 10 billion hours in 2024. Luminate Data Data Plans – A sign that it interrupts a wider audience – while the company is now producing an original series like Z-Suite, Which will be at home on a larger collection or a basic network. “The work has evolved a lot – from the point of view of marketing, technology and the product – so that we can make it confidently on this,” Paralabano says. Bowl, I would get out of my chair.