Gutfeld: Everyone talks about the Jaguar rebrand when they’re not actually cooking

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So, as Anheuser-Busch learned, one bad ad can really screw up your entire year. This company put a transgender man’s face on a Bud Light can — and their stock crashed. Turns out, most people don’t want to associate cheap beer and chicks with —-, and they don’t want to be told they’re biased for feeling that way. But what about more high-end brands like luxury cars?

Jaguar just unveiled a new ad campaign. It has everyone talking when they’re not actually cooking. And yes, if they are talking about it, the obvious point will be made. And it worked, right? I mean, Alec Baldwin had everyone talking about Rust – not sure if he sold tickets to the movie.

What nonsense was that? Was this a series of all previous Biden-Harris cabinet picks? It’s weird. Token Sam appears to have injected a large stash of cocaine behind his nose. It looked more like a kiddo hot tub party than a car ad. And look, if I want to see unattractive men in heavy makeup, I’ll watch ‘Jesse Watters Primetime.’

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And what about slogans? Create enthusiasm. Was this translated from Fabio’s dating profile? long live It’s like the handy drama teacher wrote in everyone’s yearbook. Do not copy anything. – Sounds like the Asian kid I sat next to in algebra before every test. But I haven’t seen so many empty slogans since Kamala Harris lost. Of course, what was missing from the ad was a car. Now, on one level, the advertising agency did its job. It caused a stir on social media. But then again, if I took a big dump on a plate of mashed potatoes and put it online, I’m pretty sure that would cause a stir too. Which is the point.

The only people Jaguar is pleasing are on social media, who I think are gay mars carnival freaks who don’t buy Jaguars. But as one Jaguar executive said, the goal is to make you feel uncomfortable. you did it But if I want to be pampered, I’ll go to Burt Hume’s annual Massage Weekend in Sag Harbor.

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If you wanted to cause trouble, you could have saved the whole amount. Just show Joe Biden eating a baby. Now, many people assume that the jaguar has woken up. Well, thanks for connecting the dots, Matlock. Last summer, Jaguar took part in the ‘Attitude Awards’, which honor gay icons like Elton John and people who aren’t Elton John. Jaguar’s head of brand strategy, a BLM assistant designer, spoke at the event.

Oh, shut the —- up! It’s a car company, for Christ’s sake – not a drag queen story hour. How about telling me how many cup holders it has? He used more buzz words than Joy Reid to grace Thanksgiving — diverse, inclusive, united, culture. I can’t believe Biden didn’t make him responsible for the nuclear waste.

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And he boasted that Jaguar had 15 DEI groups. Now, last time I checked Pornhub… not so many racists. But it’s not just one DEI group — it’s 15, evidence of the parasitic consequences of a competitive but unprofitable target. And none of that plays into the company’s mission, which is to make a great car that turns a profit rather than its competitive goal, which is self-preservation.

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It only grows like a cancer in every company it keeps. I’m willing to bet that at Jaguar, there are more DEI administrators than car designers. I can’t wait to see how the car looks. Want to bet it’s an automatic – but identifies as a stick?


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