If there’s one thing Lego is known for — besides the legendary clutch power of its immortal plastic bricks — it’s the company’s uncanny ability to identify the Next Big Thing and sign a licensing deal quickly. After building sets for some of the most popular IPs of all time (see: Star Wars, Pirates of the Caribbean), the Lego Group partnered with Formula 1 in 2024.
Today, the two companies unveil new Lego F1 sets that launch to coincide with Formula 1’s 75th anniversary. Starting January 1, 2025, Lego fans can collect sets for all 10 F1 teams, in products that span the entire Lego portfolio. Whether you have a giant Lego City build in your basement, or your toddler is just starting to build with Duplos, you’ll be able to take part in the Formula 1 experience.
Image: Lego
Thanks Lego
Perhaps most interesting are the sets that will be part of the LEGO Speed Champions line-up, which are actual LEGO models of popular sports car models from manufacturers such as McLaren and Ferrari. (We saw a bigger version when F1 driver Lando Norris drove a Lego McLaren P1 at Silverstone this September to announce the partnership.)
With the Duplo Series of F1 Team Race Cars and Drivers, young fans can customize their build to represent any of the 10 F1 teams and not just include two cars and two drivers (Max Verstappen is also a fan of children) but also a startup. A grid, a podium, and additional pieces to bring their race weekend dreams to life.
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