TikTok may soon be shut down in the US, however Italic It hopes to launch a gamer-focused social app on iOS to help save the creator economy. Tilted aims to launch its app on January 31.
Tik Tok It could be banned in the US as soon as January 19 due to concerns about its Chinese ownership, as it has not received approval Exemption from the Supreme Court. The Trump administration will likely decide its fate, or Beijing-based parent company ByteDance may choose to comply with a federal law that forces it to sell its stake in the app. TikTokers have been scrambling for another platform, migrating to platforms like RedNote, but the Chinese government wants to separate Americans from the Chinese public and the Chinese audience. TikTokers in the US may be banned there.
And so Tilted, the Web3 social media platform, will throw its hat into the ring as an alternative. Italics in a social media application that uses blockchain technology to enable users to earn passive income.
Lingfeng Innovation Fund led the round and Binance Labs incubated the company.
Designed to prioritize monetization, Tilted integrates e-commerce and social selling tools, enabling creators to earn passive income through affiliate marketing, ad revenue, and direct sales. The company said the platform’s easy-to-use interface and analytics dashboard reflect TikTok’s familiarity, making it an attractive option for creators and advertisers alike.
Tilted says it’s pretty much the love child of Twitch and TikTok, if they ever had one. But what makes Tilted different? It has Web3 e-commerce features that allow players to monetize their digital collectibles so they don’t sit idle collecting digital dust. It allows users to buy, sell and trade skins for their games for fun and profit. And here A experimental From the application.
The company was founded by leaders who built social media platforms. Apollo Green was one of the founders of WorldStar.com and Sarah Austin was Twitch’s first beta tester and content creator. John Brackens, Activision Network COO and CEO of Esports Entertainment Network, which went public on the Nasdaq, is also a founder.
“Tilted’s analytics tools are a dream for advertisers,” Austin said in a statement. “The ability to connect creator campaigns directly to sales is a game-changer. There’s a reason Amazon invested $300 million in direct selling, and Twitch is now worth $46 billion.
The game item market features looks from Triple-A game publishers, including Web2 and Web3 games, and endorsements from NBA champion Ron Artest, formerly Metta World Peace, and musician Akon.
The company has partnerships with Side Quest and gaming assets from Web3 games such as Engine of Fury, BR1, PlayZap, Binance Fan Token, Binance Labs, BNB Chain, and CoinMarketCap Labs.
Tilted is working with Sui blockchain to develop the world’s first liquidity pool for web2 digital assets, as an L2 RWA infrastructure layer for Sui (and soon BNB Chain) with an AI infrastructure network and DePIN to decentralize across 100 blockchain networks.
Tilted’s investors include Lingfeng Innovation Fund (LIF) with participation from leading technology and gaming experts including VC firm AZA Ventures, Wise3 Ventures and Stakes Capital and 336 key industry opinion leaders including TikTok-ers with a total reach of over 55 Million and X KOLs like crypto ash.
Nicole Zhang of Lingfeng Innovation Fund (LIF) participated alongside angel investor Brian D Evans of BDE Ventures, veteran tech investor Jett Tang, and former head of product Sudarshan Kadam at the Walt Disney Company’s toy franchise.
Tilted wants to save TikTok refugees from US TikTok ban. It is specifically designed for the gaming community to connect players of any level with other players to buy, sell and trade their favorite game assets, collectibles and skins.
“Tilted is the solution for American TikTok refugees. Tilted is reducing friction to a more engaging relationship between players and their game assets by leveraging RWA technologies,” Nicole Chang, a former Binance Labs executive and an investor in Tilted via her new fund LIF, said in a statement. “Using blockchain, meaningful experiences — which were previously not easy to deliver — can be unlocked on Tilted to give players rewards and incentives.”
Tilted is reimagining the RWA buying and collecting experience for all players, not just native Web3 users. Players will be able to transact using credit or debit cards in more than 135 fiat currencies, as well as the best cryptocurrencies and stablecoins. Details and timing of the new games will be revealed in the coming weeks. Pre-register and learn more at Tilted.xyz.
“Tilted is where players go to watch and buy. It’s cool. I dig it,” Meta World Peace, the NBA star turned tech investor, said in a statement.
Based on the Sui blockchain protocol, an energy-efficient blockchain for gaming, Tilted’s mission is to be a sustainable, low-cost L2 proof-of-stake solution with a permissionless system for the SUI chain, and soon BNB. The Tilted platform will rely on Sui to achieve high throughput and low transaction costs to deliver an industry-first solution.
Tilted’s Gaming Loyalty Alliance program will also support impactful new game developers with ongoing airdrops, financial rewards, and incentives. The primary game developers in this program already include an active user base of over 1 million daily active users.
“Blockchain can democratize ownership of game assets and bring economic empowerment to players and streamers,” Apollo Green, CEO and co-founder of Tilted, said in a statement. “We are building a competitor to TikTok that adds a marketplace for gaming items with a unique TikTok Shop UI. We aim to create 80,000 jobs for gaming content creators and TikTok refugees if the US bans TikTok.
Tilted is a graduate of the Binance Labs MVB incubator program, Most Valuable Builder, in collaboration with BNB Chain and CMC.
Tilted is named after Fortnite’s most valuable in-game assets. The founders met playing Fortnite and loved the original map, which Epic Games recently brought back from the dead. When they did that was when the founders named their company Tilted.
Tilted already has a popular Fortnite map and an active Discord community with the company giving away $8,000 a month in Fortnite. Early on, the company launched Tilted Cup and collaborated with top Fortnite game developers. The map is now one of the top 10 maps in Fornite in terms of traffic with 1.58 million daily active players.
The app will be free to download and will award $8,000 in cash prizes weekly to winners of eSports tournaments, and will award tickets to popular music artists’ performances. If users engage in transactions for game costumes or game items, Tilted only gets a 2.5% discount.
Limited-edition digital collectibles from the esports game can be forged in Tilted’s Fortnite map or purchased exclusively on Tilted, Tilted said. The app is available in the Apple iPhone store, and Tilted is scheduled to launch on Android very soon.
Tilted said it differs from RedNote in that Tilted gives players a marketplace to buy, sell, and trade game skins and items for profit similar to the TikTok Shop user interface.
TikTok leaves a huge gap in the market, as its impact on the US economy has been profound. According to a report by Oxford Economics, the platform contributed $24.2 billion to the US GDP in 2023, and supported more than 224,000 jobs through its vibrant ecosystem of content creators, small businesses, and advertisers. The ban threatens to dismantle this ecosystem, disrupting the livelihoods of creators who rely on TikTok for revenue and leaving advertisers without a crucial way to reach engaged audiences.
For creators like Mika Daime, moving to Tilted was transformative. Daime, who runs a cosplay business, reported that he earns nearly $12,000 a month through live auctions on the TikTok platform. But now that she has to make the shift, she’s not as worried about her business. “Tilted’s direct selling tools are a game changer,” she said. “It’s not just about participating; It’s about income. The Tilted delivers on both.
Tilted’s focus on monetization has attracted a growing community of creatives who value financial independence, the company said. This focus is consistent with broader trends in the creator economy, where platforms like TikTok and Instagram have long faced criticism for failing to provide sufficient revenue-sharing opportunities.
The risks are high. With inflation putting pressure on household budgets, passive income opportunities are more important than ever. Recent polls reveal that nearly 9% of Americans now generate income through social media platforms, leveraging affiliate marketing, advertising revenue, and product sales to make ends meet. This trend is especially evident in areas like Los Angeles, where content creators have been hit hard by a combination of economic pressures and natural disasters like fires.
To ease the transition from TikTok, Tilted is rolling out a series of initiatives, including in-house support for creators and targeted advertising campaigns to raise awareness among users and brands. The platform also leverages its partnerships with notable influencers to amplify its message.
“The creator economy is at a crossroads,” Austin said. “Platforms like Tilted are not just alternatives; They are the future.”
